Matteo Marchisano-Adamo Matteo Marchisano-Adamo

Build Vertical Time

Combat the "Hollow Spectacle" of infinite content by shifting from "Horizontal Time" (velocity) to "Vertical Time" (depth)—using friction, restricted scope, and immersive audio to force the audience to inhabit the present moment.

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Matteo Marchisano-Adamo Matteo Marchisano-Adamo

The Fabric of Now

Reject the "Horizontal Trap" of linear progression by adopting Julie Dash’s "Vertical Design"—stopping the clock to engineer deep, sensory states of being rather than simple plot points.

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Matteo Marchisano-Adamo Matteo Marchisano-Adamo

Vertical Design

Abandon the horizontal obsession with "what happens next" to embrace "Vertical Design"—creating deep, arrested moments where the user inhabits the state of being rather than the rush of action.

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Matteo Marchisano-Adamo Matteo Marchisano-Adamo

Eco’s Narrative

True immersion requires abandoning the linear control of "Closed Systems" to build "Open Works"—living architectures where the user completes the narrative rather than just consuming it.

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Matteo Marchisano-Adamo Matteo Marchisano-Adamo

The Generic Gimmick

To escape the "Generic Gimmick" of soulless AI, creators must evolve from technicians into Architects who apply timeless artistic principles to infuse generated work with genuine presence.

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